Artistic Marketing

Workshop Summary

Fill your classes, sell your merchandise, and get more gigs by learning the secrets that marketing professionals already know! Shira will share some of her top insights from a lifelong career of working in a corporate sales and marketing career, and she'll show you how to apply those techniques to your belly dance business!

Detailed Description

Pack your classes and shows by learning how you too can use the secrets of marketing professionals to grow your dance business. Learn how to attract the students or gigs that are right for you, promote the things that you do best, and deal with your competition. Don’t waste money on ads that fail to get results – learn how to focus your time, energy, and money on the things that fit your dance business the best.

Shira's Bio

Shira is known to belly dancers worldwide for her highly successful web site Shira.net and her knowledge of the dance. Many dancers don’t realize that she has also worked in a sales and marketing career in the corporate world since 1982 - almost as long as she has been belly dancing! Currently in a senior marketing position at IBM, Shira finds that the same marketing savvy that makes corporations successful can also add spark to a dance career. Shira holds a B.A. in Mass Communication and a Master’s in Business Administration from the University of Iowa.