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Taheya Carioca in an Ad for Skin Soap
Translated by Priscilla Adum
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Taheya Carioca didn't just dance. She also endorsed beauty products. This is a 1949 ad for skin soap endorsed by Taheya herself. The ad was found on the now-defunct EgyZaman web site at http://egyzaman.com/ . It did not provide information on the source publication where the image was found. Click on the image below to see the advertisement in more detail. |
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Translation of the Ad
Red Letters Above Taheya's PictureTaheya Carioca Loves Naboulsi Farouk. On the Image of the Scroll"I didn't believe that an Egyptian soap could be better than a foreign one until I used Naboulsi Farouk. I found it to be the best skin soap because the olive oil it contains nourishes and reactivates the skin." Signed, Taheya Carioca. On One Side of the Box of SoapNaboulsi Farouk Made From Quality Olive Oil. On the Other Side of the Box of SoapNaboulsi Farouk, King Of Soaps. |
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About the Translator
Priscilla is a dancer of Lebanese heritage who enjoys researching the Golden Era of Egyptian dance. She owns a collection of more than one hundred classic black and white Egyptian films which is continually expanding. Priscilla has also gathered a large library of dance related articles and clippings from Middle Eastern magazines and newspapers, many of which she has translated from the original Arabic to both English and Spanish. Priscilla currently resides in Central America where she is a dance instructor. |
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